Mobile Friendly Real Estate Websites

Does Your Real Estate Website Need To Be Mobile Friendly?

A few years ago the answer may have been mixed. With mobile internet users now surpassing desktop internet users, the answer today is a definite YES!

With 80% of internet users now owning a smartphone, if your real estate website is not mobile friendly, there is a good chance you are missing out on potential clients. Statistics show that mobile users prefer to revisit websites that are mobile friendly.

Read more here: http://www.profusion360.com/blog/mobile-friendly-real-estate-websites/

5 Easy Blog Post Ideas for Your Real Estate Website

Blogging is very important part of your real estate website. It is a must that you are producing a fresh andunique content on a regular basis. This helps you to get people attracted with your property website aside from the properties you have posted. It isn’t time consuming and you will never experience any mental block if you know the right technique in coming up with blog post ideas. Here are the 5 easy blog post ideas to help you get started with your real estate website blog.

1. Answer Frequently Asked Questions. One of the best things to get started with your real estate blog is to answer the queries of the agents, buyers and sellers. This will make your blog post very informative and it will help you in a long run. You do not need to answer their questions and you can just direct them to your blog. For sure, there are a lot of questions you have encountered daily, therefore, make it an inspiration to write an informative blog post.
2. Write about Home Design and Décor Advice. You might not be an expert on this field but you are with people who are. Get an advice from them and ask them the kind of decoration that is appropriate for the house you are selling. You can also write something about the house design of the properties you are selling, is it inspired by what era? Is it meant to withstand nature’s destruction? There are many topics you can come up just by looking at the house you are selling in your website plus it helps you to market the property as well.
3. Get Inspiration from the Reviews and Testimonials you received. You can express your gratefulness over the people who have given your website a review or who are given their testimonials for your professional service. You can tell a story on how you meet these people and how happy you are that you have provided them what they need. Each person has its own story so there’s plenty you can write about.
4. Write about your recent webinar, your podcast interview and the videos you’ve created. If you have recently held a webinar for your agents, use this as a blog post afterwards. This way, the people who have failed to attend can get a chance to watch what had happened and what had been discussed in a webinar. This is another perfect topic that your audience will be interested in. If you have been a guest on a podcast interview, you can write a blog post about it. If you are creating some videos for your YouTube channel, you can also use it to create a blog post for your real estate business.
5. You can write an interesting property description that you have. There are some interesting property descriptions that you can get ideas with. You can start as to why this certain description matters and how it is built. You can show the image in your blog post. Images are significant in every blog post. It will catch the eye of your audiences and they will find your topic interesting.

Time Saving Real Estate Blogging Tips

• Create a blog calendar. Whenever you have an idea, write it down in your blog calendar. Also write a description on how it inspires you so that you will not get lost when you look back on your notes and you will never ran out of ideas as well.
• Research keywords that are related to your real estate website and create topics from there. This will also help you with SEO.
• When you’re in the mood, keep on writing. You can produce a month’s blog post in one sitting than when you are forcing your mind to do one in a day.

There you go! Easy, right?

Get showing feedback system for your real estate website now and get ideas for your blog post.

How to Build Backlinks from Social Media to Your Real Estate Website

Importance of Backlinks from Social Media to Your Real Estate Website

Does Social Media backlinks important in your real estate website? Whether or not backlinks from Social Media creates impact on Search Engine websites, it is still crucial for every real estate website owner to not ignore social media in their marketing campaign.  It is important due to the following reasons:

1. Social Media is considered as ordinary web pages. Search engines may or may not give an impact to thebacklinks coming from social media to your real estate website but they consider social media as ordinary web pages just like any other websites. Therefore, if the link is repeatedly shared in social media sites and the search engine feels the authority of the website, it might be crawled and showed in search engine results.
2. Social Media Profile Ranks in Search Engines. Try to search a brand in search engine website and you will find out that more than the website it is the social media sites that shows up on the top of the list. Search engines found the authority in Social media websites thus they are crawling to it more often and always ranks first.
3. Social Media Sites are used as search engines too. Why get too obsessed with Google and other search engine websites when people nowadays are using social media to find what they are looking for? More and more of people are using social media to find the person they are looking for and the product or services they want. If you add relevant keywords on your social media profiles and create the right hashtag, people will find it quickly.

If search engines rank social media profiles at the top of the top of the searches and if people are using social media to search for what they want then building backlinks from it to your real estate website is a smart move.

How to Create Social Media Backlinks for Your Real Estate Website

Backlinks from another website that points to your website builds your real estate website’s confidence. Here are the steps on how you can create a social media backlinks for your real estate website.

Step 1: Create Social Media Profiles. There are many social media sites out there but only create accounts on powerhouse social media platform such as Facebook, Twitter, LinkedIn and most importantly YouTube and Google plus. You can also create accounts on social media sites that doesn’t have no-follow attribute on it like Digg and Reddit.

Step 2: Complete the description and include all your keywords. Don’t be too lazy to complete the description and adding keywords on it because this will build a brand awareness and authority on your website. It will also make search engines job easy in finding you and pointing on you whenever there are queries that relates to your keywords. Take advantage of the description area to add your link so your real estate website can get double backlinks, one from the description area and another to website link area.

Step 3: Make sure that all your social media networks account are set to public. If you mislook this you are wasting your time.

Step 4: Use Social Networking Sites to generate high quality contents. Contents always play a major role in the success of any businesses not only real estate business. If you produce lame content, who will share it and how do you expect people to visit your real estate website?

Now that you know the importance of backlinks in your real estate website and how to create it, It is the right time to do it. Knowledge without action is dead. If you are too busy as a real estate website owner, you can always outsource. There are service company providers who offer Social Media Real Estate Marketing Package.

Are these Real Estate Listings Real?!

The busy life of a real estate agent, we all need some humor in our profession. So, our team at Profusion360 decided to post some videos that can ease up some stress in your life. Enjoy!!

Watch video here: http://www.profusion360.com/blog/are-real-estate-listings-real/

SEO – How to Embed Keywords for Your Real Estate Website

SEO or Search Engine Optimization is the Science of website ranking in Search Engine Sites. All real estate website should aim to please search engine sites in order for them to rank in the first page of the search. Search engines websites decide which websites they will show when there is query in their platform and to help them find pick your real estate website, you should know how to perform SEO.

There are many search engine websites but there are only a few who matters and there is only one that everyone is trying to please and that is Google. Why? It is not because Google is famous though that is one thing but another is that search engines sites have their own algorithm and you simply can’t follow them all.

Google is very particular to keywords. Once the searcher enters their keywords, Google will crawl to different websites and if you embed your keywords correctly in your real estate website, Google will pick you to be on the top of the list.

Keywords is one of the most important part of SEO, embed it correctly in your real estate website and you are good to go.

• Places to Embed Keywords in your Real Estate Website

1. Page Title & Meta Description: These are the most crucial part of SEO keywording. It is not hard to do but you should know how valuable it is in your real estate website. These words will give the first impression to the readers for this is the part of your website that the search engine will show in the search results. Make sure to contact your website management team so you can have an access on these parts and that right SEO can be done.
2. Headers: This shows the search engine about the subject of your website. Make it sure that the header is filled with important SEO keywords.
3. Sub-Headers: This is another signal from your website to search engine that tells you wanted to be found.
4. Body Paragraph: You should include your keywords in your content but you should be careful not to over stuff the body because search engine will penalize you if you got caught. You should make sure that the weight of your SEO keywords is up to 2-4% only. Also, don’t let your sentence suffer just because you want to insert your keywords. You should write naturally and with sense. You will find it hard in the beginning but keep practicing and you will learn how to do it.
5. Image Alt Tags: Images is a great help to SEO, it can help your real estate website to rank higher, if only you place your keywords at the alt tags. With the help of Alt Tags, Google can read your image. It is a label you add in the picture which telling the search engine that you add an image in your website and that it relates to this subject.

Keywords help the search engine to see your real estate website. If you find it a little complicated, you can always ask for the help of the experts. At least now you know that your real estate website needs to be keywords rich.

The Escape Plan

These kids are so genius! They find ways on how to escape in their current situation. Learn from these kids. If you feel stuck up on your real estate business, remember that there’s always a way :)

Watch the video here -> http://www.profusion360.com/blog/the-escape-plan/

Is WordPress the Best Platform for Your Real Estate Website?

WordPress has become a popular choice for the development of real estate websites. However, is it the best content management system (CMS) for your real estate website? We’ll examine why it may not be the best choice for real estate website owners.

Why Real Estate Website Designers Are Using WordPress

With WordPress being an open source and free platform, it has become the popular choice for website providers and developers. Whether you are building a community website or a store with shopping cart, the availability of third-party  themes and plugins allows you to achieve just about anything you would want.

WordPress gives website developers a great starting point and tools to build a website. Back in the early years of our company, our website developers developed websites from scratch with code. WordPress now allows people to build websites even if they have no knowledge of coding. In fact, many who know how to build websites using WordPress now call themselves “website developers” even though they have no knowledge of actual website coding.

Doing It Yourself – The WordPress Learning Curve

If you have little or no knowledge of website development, the WordPress learning curve will be steep. Hosting and installing WordPress can be a intimidating and daunting task. Even with the availability of installation guides, the installation of just WordPress itself can be a nightmare if you have no knowledge of the hosting lingo. When you do get WordPress installed, you have a generic website that requires the installation of third-party themes and plugins. This is where we see most users just throw in the towel and contact us. They have a project they wished they never started, and the time they’ve spent trying to launch their real estate website could have been spent towards growing their real estate business and getting more clients.

Having Somebody Build Your WordPress Real Estate Website

Even if you have somebody build your real estate website for you using WordPress, we still see many users coming to us for help. They still feel their real estate website content is hard to manage and the change of their design nearly impossible. The main reason is that since WordPress was designed for everybody of all industries, there is so much in the backend that it becomes overwhelming. Most real estate website owners only require a small percentage of the features available in WordPress.

Design

WordPress can build beautiful and attractive real estate websites with many real estate themes available to install. Themes give you a great starting point but they still require customization to achieve the real estate website you really want. A WordPress theme comes generic requiring quite a bit of customization to personalize it for your real estate business. From our experience, a WordPress theme will only get you about 50% of where you actually want to be with your real estate website. The other 50% requires stripping the loaded theme to only the things you want, adding your own relevant real estate content and images, installation of plugins, and design customization.

WordPress Vulnerability

With the popularity of WordPress comes many struggles for real estate website owners. One such major and vital struggle is website security. Once a hacker finds one vulnerability in WordPress, all WordPress websites become open to an attack. In November 2014, a vulnerability was discovered that left almost 86 percent of the 75 million WordPress websites open to an attack. Just a month earlier, 800,000 banking credentials were stolen from hacked WordPress websites.

If your real estate website is built on WordPress, most likely it is using third-party plugins. These third-party plugins can also contain vulnerabilities making your real estate website open to an attack. If a vulnerability is found in the plugins, you are then at the mercy of the third-party developer to fix the security issue.

The Profusion360 Platform – The Best Solution for Real Estate Websites

Don’t get us wrong, our developers love the power and flexibility of WordPress. We use WordPress for the development of many of our custom websites we develop for corporations. However, we also fully understand the complexity of the WordPress platform and how it can be overwhelming and frustrating for real estate website owners.

Profusion360 wanted to develop its very own CMS platform that was designed specifically for real estate website owners. From our years of experience and feedback from real estate agents, we’ve taken the features that real estate website owners really need and put those in our own platform. We’ve also developed our own proprietary system that will give users a real estate website that is over 90% complete with only minor customization needed such as adding your photo, logo, and contact information. The results are beautiful, professional, modern real estate websites with an easy-to-use and powerful backend control panel that allows real estate website owners to easily and efficiently manage their real estate website content and design.

Our real estate specific platform also allows our users to easily change many design aspects of their real estate website to achieve the image of their real estate business. Our proprietary system also delivers your high-end real estate website much faster than any other real estate website provider who is using WordPress so you can launch your real estate website quicker. Our turn around time of a semi-custom real estate website is typically half of other providers who use WordPress.

Click here to learn more about Profusion360 real estate website solutions