How Can Real Estate Business Stand Out in Online Marketing

Competition is tough in real estate business. What is great is that you can now reach more people without leaving your house. Thanks to the internet, everything makes possible in just a few clicks.

However, to take advantage of the internet, you need to have a competitive website, you need to be in front of your audience and you need to be available all the time. How can your real estate business stand out in online marketing? Here are some few tips.

http://www.profusion360.com/blog/how-can-real-estate-business-stand-out-in-online-marketing/

Happy Thanksgiving Day

Profusion360 would like to take this opportunity to thanks all our customers for all their continuous support to allow us to grow together.

Need More Online Real Estate Leads? Learn SEO and Social Media Strategies

You can have the most attractive real estate website that offers the greatest deal in town, but it doesn’t guarantee you more sales. This is especially if your website doesn’t get any leads. To get more leads, a real estate professional should learn SEO and Social Media Strategies. 

Read more here: http://www.profusion360.com/blog/need-more-online-real-estate-leads-learn-seo-and-social-media-strategies/

How to Set-Up your Yahoo/Bing Ads for Real Estate Website Traffic Part 2

Did you learn something about our previous blog post How to Set-Up your Yahoo/Bing Ads for Real Estate Website Traffic Part 1?

As promised, here is the second part of how to set up your Yahoo or Bing Ads for your Real Estate Website. Last time we tackle about the 6 steps which are the following:

1. Take Advantage of Free Bing Ads Coupon Worth $50
2. Set-Up Yahoo/Bing Ads Account
3. Create or Import Your First Real Estate Ad and Campaign
4. Choose Keywords for Your Bing Ads
5. Choose Your Keywords Match Type
6. Set-Up Your Bids

Now, on the second part, it is all about the campaign, budget, location, payment and optimization. Ready?

Read more here: http://www.profusion360.com/blog/how-to-set-up-your-yahoobing-ads-for-real-estate-website-traffic-part-2/

How to Set-Up your Yahoo/Bing Ads for Real Estate Website Traffic Part 1

As a real estate marketer, setting up ad campaign is significant to bring traffic to your real estate website. Like any other search engine sites, Yahoo/Bing is also a great channel to bring leads to your website. It also offers Pay-Per-Click Ads for real estate business just like Google AdWords. If you want to give it a try, here are the steps on how to set-up your Yahoo/Bing Ads for Real Estate Website Part 1.

Read here: http://www.profusion360.com/blog/how-to-set-up-your-yahoobing-ads-for-real-estate-website-traffic-part-1/

Google AdWords and Real Estate Business

Read more: http://www.profusion360.com/blog/google-adwords-and-real-estate-business/

The Open House End at 5PM!

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What to Consider in Setting Up a Real Estate Facebook Page?

Setting up Facebook Fan Page is easy. There are numerous video tutorials on how you can do it. Facebook has a walk-through video as well. However, being a business person, there are areas you should consider in setting up your real estate Facebook page. It is important that you have carefully chosen the right details that will benefit your business. With all real estate businesses out there, you have to make sure that yours stand out among the rest.

Read more here: http://www.profusion360.com/blog/what-to-consider-in-setting-up-a-real-estate-facebook-page/

Real Estate Dilemma Humor

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Upside Down on Your Mortgage?

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3 Marketable Topics for Your Real Estate Blog

Creating a fresh and new content for your blog is never a hassle in the real estate industry. There are many things that you can blog about that will not only give your visitors a piece of information but also will benefit your business.

Read more here: http://www.profusion360.com/blog/3-marketable-topics-for-your-real-estate-blog/

How to Set Up a Real Estate Twitter Account

Setting up Twitter account is easy as 1-2-3. Anyone can create a personal account in an instant. However, creating a Twitter account for real estate business is another story.

Here are the 5 Things You Should Consider in Setting Up a Real Estate Twitter Account.

Read more here: http://www.profusion360.com/blog/how-to-set-up-a-real-estate-twitter-account/

#realestatehumor

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Why Add Live Chat Feature in Your Real Estate Business?

Who buys houses online? Closing a deal through the internet might sound ridiculous before, but not anymore. Nowadays that more and more people are turning into the internet to find what they need and to find what they want to buy, closing a deal online is no longer impossible. This is especially with the help of “Live Chat Support”.

Read more here: http://www.profusion360.com/blog/why-add-live-chat-feature-in-your-real-estate-business/

Real Estate Humor

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How to Have The Best Real Estate Website

It is not enough to have a real estate website but it is a must that you have the best in order to stand out of the competition.

Do you have the best real estate website?

Read more here: http://www.profusion360.com/blog/how-to-have-the-best-real-estate-website/

Can You Relate?

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Do You Need IDX On Your Real Estate Website?

IDX is a must have for any real estate website. Learn how to get more leads with IDX that will help you grow your real estate business.

Read more here: http://www.profusion360.com/blog/do-you-need-idx-on-your-real-estate-website/

Are You A Real Estate Agent?

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SEO Factors to Rank Your Real Estate Website

Have you done everything but you can rank your real estate website in Google. Check this out. This might be what you're missing.

Read more: http://www.profusion360.com/blog/seo-factors-to-rank-your-real-estate-website/

Do You Need Help With Your Real Estate Website?

Share problems you've encountered with your real estate websites and let us help one another. Cheers!

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Agents Marketing Checklist for Real Estate Listings

Hello real estate agents! Do you want to effectively market your real estate listings? Here's how!

Read more here: http://www.profusion360.com/blog/agents-marketing-checklist-for-real-estate-listing/

Just Another Day of Real Estate Showing

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Real Estate Broker Website: Middle of the Year Dilemna

It is the middle of the year, are you still agonizing about redesigning your website, but did nothing about it?

Gone are the holidays you use as excuses. It is high time for you to do something about the big change you wanted to happen about your real estate broker website since the beginning of the year. It is never too late.

Read more here: http://www.profusion360.com/blog/real-estate-broker-website-middle-of-the-year-dilemna/

Don’t Forget to Tell Your Client to Give You a Call ;-)

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Real Estate Humor: “That Awkward Moment”

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5 SEO Off Page Strategies to Build Backlinks for your Real Estate Website

SEO Off Page for Real Estate Website changes drastically over the years. What works before might not be working anymore. You must always keep your eyes wide open to the new techniques and keep an attentive ear to hear works with SEO. You can subscribe to SEO mentor’s website or SEO groups to keep you updated and to survive this competitive world.

Here are 5 updated SEO Off Page Strategies that will surely build backlinks for your Real Estate Website.

http://www.profusion360.com/blog/5-seo-off-page-strategies-to-build-backlinks-for-your-real-estate-website/

10 Minutes Real Estate Website SEO Strategy

SEO is crucial in real estate website. It is a must to rank at the first page of the search engine. Ranking on the second page means you didn’t rank at all. When you heard the word SEO, you often think that it is a laborious and strenuous job, well…it is. However, there are things that you can do that doesn’t take too much of your time and doesn’t need any paid tool that will bring an enormous result in your website ranking. These strategies below will make you life easy as a real estate professional.

http://www.profusion360.com/blog/10-minutes-real-estate-website-seo-strategy/

Do You Drive Around Your Clients for Real Estate Showing?

What if, this is the only means you can drive your clients around for a real estate showing, would you still do it?

This is just a jest.  Meant to make realtors laugh.

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Real Estate Humor

For more Real Estate Humor, like us on Facebook: https://www.facebook.com/profusion360/

Real Estate Agents and Brokers – Are You Going to Take this Challenge?

For more Real Estate Humor, like us on Facebook : https://www.facebook.com/profusion360/

What is the Best Real Estate Website Design?

The best real estate website design has the elements and the features integrated therein that makes the life of the prospective buyers easier in choosing a home. A well designed website also helps you and saves you a lot of time and money convincing your leads to get the property because the property will speak for itself with the help of your easy to navigate real estate website.

Read more here: http://www.profusion360.com/blog/what-is-the-best-real-estate-website-design/

Real Estate Agent List a Haunted House

Got you! You think it’s true? Real estate agent’s job is funny but sometimes scary too! Do you have an experience like this? Is there a real estate property that many believe is haunted but you have it at your real estate property listing anyway?

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Real Estate Agent, “a little paint will do..”. Really?

Hey real estate agents! Don’t take life too seriously, no one gets alive  Kidding..

Take a look at this image below, are you guilty of this? Don’t tell me you do.

More real estate humor at : http://www.profusion360.com/

One Sweet Day in Real Estate

Another Real Estate Humor here for you. How do you feel when your best friend use another real estate agent?

Is this how your face like?

Top 3 Real Estate Website Help that will Boost Leads

Review your website and see where are you so far. Are you getting ahead or you need a real estate website help? It is important that you analyze the performance of your real estate website from time to time because this will help you realize what you are doing right or doing wrong. Therefore, you can make necessary adjustments to make everything right. If you are not getting enough leads for your website. Here are 3 easy steps that can help you boost leads.

Read more here: http://www.profusion360.com/blog/top-3-real-estate-website-help-that-will-boost-leads/

Do you have this “Essential Skills” for Real Estate Agents?

Real Estate Agents experienced a lot of things in dealing with their prospective clients. With this, they developed an extreme set of skills in their entire career  like these on the video. Take a break and let us have a laugh! Real Estate career can never be boring. Who can relate?

Watch the video here: http://www.profusion360.com/blog/do-you-have-this-essential-skills-for-real-estate-agents/

Mobile Friendly Real Estate Websites

Does Your Real Estate Website Need To Be Mobile Friendly?

A few years ago the answer may have been mixed. With mobile internet users now surpassing desktop internet users, the answer today is a definite YES!

With 80% of internet users now owning a smartphone, if your real estate website is not mobile friendly, there is a good chance you are missing out on potential clients. Statistics show that mobile users prefer to revisit websites that are mobile friendly.

Read more here: http://www.profusion360.com/blog/mobile-friendly-real-estate-websites/

5 Easy Blog Post Ideas for Your Real Estate Website

Blogging is very important part of your real estate website. It is a must that you are producing a fresh andunique content on a regular basis. This helps you to get people attracted with your property website aside from the properties you have posted. It isn’t time consuming and you will never experience any mental block if you know the right technique in coming up with blog post ideas. Here are the 5 easy blog post ideas to help you get started with your real estate website blog.

1. Answer Frequently Asked Questions. One of the best things to get started with your real estate blog is to answer the queries of the agents, buyers and sellers. This will make your blog post very informative and it will help you in a long run. You do not need to answer their questions and you can just direct them to your blog. For sure, there are a lot of questions you have encountered daily, therefore, make it an inspiration to write an informative blog post.
2. Write about Home Design and Décor Advice. You might not be an expert on this field but you are with people who are. Get an advice from them and ask them the kind of decoration that is appropriate for the house you are selling. You can also write something about the house design of the properties you are selling, is it inspired by what era? Is it meant to withstand nature’s destruction? There are many topics you can come up just by looking at the house you are selling in your website plus it helps you to market the property as well.
3. Get Inspiration from the Reviews and Testimonials you received. You can express your gratefulness over the people who have given your website a review or who are given their testimonials for your professional service. You can tell a story on how you meet these people and how happy you are that you have provided them what they need. Each person has its own story so there’s plenty you can write about.
4. Write about your recent webinar, your podcast interview and the videos you’ve created. If you have recently held a webinar for your agents, use this as a blog post afterwards. This way, the people who have failed to attend can get a chance to watch what had happened and what had been discussed in a webinar. This is another perfect topic that your audience will be interested in. If you have been a guest on a podcast interview, you can write a blog post about it. If you are creating some videos for your YouTube channel, you can also use it to create a blog post for your real estate business.
5. You can write an interesting property description that you have. There are some interesting property descriptions that you can get ideas with. You can start as to why this certain description matters and how it is built. You can show the image in your blog post. Images are significant in every blog post. It will catch the eye of your audiences and they will find your topic interesting.

Time Saving Real Estate Blogging Tips

• Create a blog calendar. Whenever you have an idea, write it down in your blog calendar. Also write a description on how it inspires you so that you will not get lost when you look back on your notes and you will never ran out of ideas as well.
• Research keywords that are related to your real estate website and create topics from there. This will also help you with SEO.
• When you’re in the mood, keep on writing. You can produce a month’s blog post in one sitting than when you are forcing your mind to do one in a day.

There you go! Easy, right?

Get showing feedback system for your real estate website now and get ideas for your blog post.

How to Build Backlinks from Social Media to Your Real Estate Website

Importance of Backlinks from Social Media to Your Real Estate Website

Does Social Media backlinks important in your real estate website? Whether or not backlinks from Social Media creates impact on Search Engine websites, it is still crucial for every real estate website owner to not ignore social media in their marketing campaign.  It is important due to the following reasons:

1. Social Media is considered as ordinary web pages. Search engines may or may not give an impact to thebacklinks coming from social media to your real estate website but they consider social media as ordinary web pages just like any other websites. Therefore, if the link is repeatedly shared in social media sites and the search engine feels the authority of the website, it might be crawled and showed in search engine results.
2. Social Media Profile Ranks in Search Engines. Try to search a brand in search engine website and you will find out that more than the website it is the social media sites that shows up on the top of the list. Search engines found the authority in Social media websites thus they are crawling to it more often and always ranks first.
3. Social Media Sites are used as search engines too. Why get too obsessed with Google and other search engine websites when people nowadays are using social media to find what they are looking for? More and more of people are using social media to find the person they are looking for and the product or services they want. If you add relevant keywords on your social media profiles and create the right hashtag, people will find it quickly.

If search engines rank social media profiles at the top of the top of the searches and if people are using social media to search for what they want then building backlinks from it to your real estate website is a smart move.

How to Create Social Media Backlinks for Your Real Estate Website

Backlinks from another website that points to your website builds your real estate website’s confidence. Here are the steps on how you can create a social media backlinks for your real estate website.

Step 1: Create Social Media Profiles. There are many social media sites out there but only create accounts on powerhouse social media platform such as Facebook, Twitter, LinkedIn and most importantly YouTube and Google plus. You can also create accounts on social media sites that doesn’t have no-follow attribute on it like Digg and Reddit.

Step 2: Complete the description and include all your keywords. Don’t be too lazy to complete the description and adding keywords on it because this will build a brand awareness and authority on your website. It will also make search engines job easy in finding you and pointing on you whenever there are queries that relates to your keywords. Take advantage of the description area to add your link so your real estate website can get double backlinks, one from the description area and another to website link area.

Step 3: Make sure that all your social media networks account are set to public. If you mislook this you are wasting your time.

Step 4: Use Social Networking Sites to generate high quality contents. Contents always play a major role in the success of any businesses not only real estate business. If you produce lame content, who will share it and how do you expect people to visit your real estate website?

Now that you know the importance of backlinks in your real estate website and how to create it, It is the right time to do it. Knowledge without action is dead. If you are too busy as a real estate website owner, you can always outsource. There are service company providers who offer Social Media Real Estate Marketing Package.

Are these Real Estate Listings Real?!

The busy life of a real estate agent, we all need some humor in our profession. So, our team at Profusion360 decided to post some videos that can ease up some stress in your life. Enjoy!!

Watch video here: http://www.profusion360.com/blog/are-real-estate-listings-real/

SEO – How to Embed Keywords for Your Real Estate Website

SEO or Search Engine Optimization is the Science of website ranking in Search Engine Sites. All real estate website should aim to please search engine sites in order for them to rank in the first page of the search. Search engines websites decide which websites they will show when there is query in their platform and to help them find pick your real estate website, you should know how to perform SEO.

There are many search engine websites but there are only a few who matters and there is only one that everyone is trying to please and that is Google. Why? It is not because Google is famous though that is one thing but another is that search engines sites have their own algorithm and you simply can’t follow them all.

Google is very particular to keywords. Once the searcher enters their keywords, Google will crawl to different websites and if you embed your keywords correctly in your real estate website, Google will pick you to be on the top of the list.

Keywords is one of the most important part of SEO, embed it correctly in your real estate website and you are good to go.

• Places to Embed Keywords in your Real Estate Website

1. Page Title & Meta Description: These are the most crucial part of SEO keywording. It is not hard to do but you should know how valuable it is in your real estate website. These words will give the first impression to the readers for this is the part of your website that the search engine will show in the search results. Make sure to contact your website management team so you can have an access on these parts and that right SEO can be done.
2. Headers: This shows the search engine about the subject of your website. Make it sure that the header is filled with important SEO keywords.
3. Sub-Headers: This is another signal from your website to search engine that tells you wanted to be found.
4. Body Paragraph: You should include your keywords in your content but you should be careful not to over stuff the body because search engine will penalize you if you got caught. You should make sure that the weight of your SEO keywords is up to 2-4% only. Also, don’t let your sentence suffer just because you want to insert your keywords. You should write naturally and with sense. You will find it hard in the beginning but keep practicing and you will learn how to do it.
5. Image Alt Tags: Images is a great help to SEO, it can help your real estate website to rank higher, if only you place your keywords at the alt tags. With the help of Alt Tags, Google can read your image. It is a label you add in the picture which telling the search engine that you add an image in your website and that it relates to this subject.

Keywords help the search engine to see your real estate website. If you find it a little complicated, you can always ask for the help of the experts. At least now you know that your real estate website needs to be keywords rich.

The Escape Plan

These kids are so genius! They find ways on how to escape in their current situation. Learn from these kids. If you feel stuck up on your real estate business, remember that there’s always a way :)

Watch the video here -> http://www.profusion360.com/blog/the-escape-plan/

Is WordPress the Best Platform for Your Real Estate Website?

WordPress has become a popular choice for the development of real estate websites. However, is it the best content management system (CMS) for your real estate website? We’ll examine why it may not be the best choice for real estate website owners.

Why Real Estate Website Designers Are Using WordPress

With WordPress being an open source and free platform, it has become the popular choice for website providers and developers. Whether you are building a community website or a store with shopping cart, the availability of third-party  themes and plugins allows you to achieve just about anything you would want.

WordPress gives website developers a great starting point and tools to build a website. Back in the early years of our company, our website developers developed websites from scratch with code. WordPress now allows people to build websites even if they have no knowledge of coding. In fact, many who know how to build websites using WordPress now call themselves “website developers” even though they have no knowledge of actual website coding.

Doing It Yourself – The WordPress Learning Curve

If you have little or no knowledge of website development, the WordPress learning curve will be steep. Hosting and installing WordPress can be a intimidating and daunting task. Even with the availability of installation guides, the installation of just WordPress itself can be a nightmare if you have no knowledge of the hosting lingo. When you do get WordPress installed, you have a generic website that requires the installation of third-party themes and plugins. This is where we see most users just throw in the towel and contact us. They have a project they wished they never started, and the time they’ve spent trying to launch their real estate website could have been spent towards growing their real estate business and getting more clients.

Having Somebody Build Your WordPress Real Estate Website

Even if you have somebody build your real estate website for you using WordPress, we still see many users coming to us for help. They still feel their real estate website content is hard to manage and the change of their design nearly impossible. The main reason is that since WordPress was designed for everybody of all industries, there is so much in the backend that it becomes overwhelming. Most real estate website owners only require a small percentage of the features available in WordPress.

Design

WordPress can build beautiful and attractive real estate websites with many real estate themes available to install. Themes give you a great starting point but they still require customization to achieve the real estate website you really want. A WordPress theme comes generic requiring quite a bit of customization to personalize it for your real estate business. From our experience, a WordPress theme will only get you about 50% of where you actually want to be with your real estate website. The other 50% requires stripping the loaded theme to only the things you want, adding your own relevant real estate content and images, installation of plugins, and design customization.

WordPress Vulnerability

With the popularity of WordPress comes many struggles for real estate website owners. One such major and vital struggle is website security. Once a hacker finds one vulnerability in WordPress, all WordPress websites become open to an attack. In November 2014, a vulnerability was discovered that left almost 86 percent of the 75 million WordPress websites open to an attack. Just a month earlier, 800,000 banking credentials were stolen from hacked WordPress websites.

If your real estate website is built on WordPress, most likely it is using third-party plugins. These third-party plugins can also contain vulnerabilities making your real estate website open to an attack. If a vulnerability is found in the plugins, you are then at the mercy of the third-party developer to fix the security issue.

The Profusion360 Platform – The Best Solution for Real Estate Websites

Don’t get us wrong, our developers love the power and flexibility of WordPress. We use WordPress for the development of many of our custom websites we develop for corporations. However, we also fully understand the complexity of the WordPress platform and how it can be overwhelming and frustrating for real estate website owners.

Profusion360 wanted to develop its very own CMS platform that was designed specifically for real estate website owners. From our years of experience and feedback from real estate agents, we’ve taken the features that real estate website owners really need and put those in our own platform. We’ve also developed our own proprietary system that will give users a real estate website that is over 90% complete with only minor customization needed such as adding your photo, logo, and contact information. The results are beautiful, professional, modern real estate websites with an easy-to-use and powerful backend control panel that allows real estate website owners to easily and efficiently manage their real estate website content and design.

Our real estate specific platform also allows our users to easily change many design aspects of their real estate website to achieve the image of their real estate business. Our proprietary system also delivers your high-end real estate website much faster than any other real estate website provider who is using WordPress so you can launch your real estate website quicker. Our turn around time of a semi-custom real estate website is typically half of other providers who use WordPress.

Click here to learn more about Profusion360 real estate website solutions

3 Reasons Why Unique Content Matters in Your Real Estate Website

We have heard unique content several times but do you really know what this really means or you are somewhat confuse?

http://www.profusion360.com/blog/3-reasons-why-unique-content-matters-in-your-real-estate-website/

Watch Out for SEO Scammers for your Real Estate Website

Real Estate Website has a lot of healthy competition. SEO makes your real estate website stands out. You should be careful on who you will choose. Make sure that it is legitimate and not a SEO scammer.

3 Real Estate Website Brand Image Creation Techniques

The success of your real estate website starts with brand image. This is the core of the business. The brand image of your real estate website talks to people on what you have to offer and what separates you from the rest. 

http://www.profusion360.com/blog/3-real-estate-website-brand-image-creation-techniques/

IDX Home Searches for Your Real Estate Broker Website

Do you know that there are a lot of things you can do with your real estate broker website that will bring you lots of benefits such as leads and profits? Your Real Estate Broker Website is not an ordinary website where you just post your properties and wait for the clients to come in. You can do more than that with IDX Home Searches and you can help your client find what they are looking for in an instant.

http://www.profusion360.com/blog/idx-home-searches-for-your-real-estate-broker-website/

Turn-Key Semi Custom Real Estate Websites Now Available!

Profusion360 is now offering Turn-Key Semi-Custom Real Estate Websites are now available to purchase! Turn-Key semi-custom websites offer real estate agents, teams, and offices the perfect real estate website solution.

http://www.profusion360.com/blog/turn-key-semi-custom-real-estate-website-now-available/

Is Your Real Estate Website Mobile Friendly

We are all in mobile now. Whatever transaction we do, we use our mobile because it is very handy and convenient for us. The question now is, is your real estate website mobile friendly?
http://www.profusion360.com/blog/is-your-real-estate-website-mobile-friendly/

How to Get Your New Real Estate Website Index by Google Faster?

If you think you've done enough for your real estate website and still Google hasn't index it yet, check this article. This will help your real estate website index faster!

http://www.profusion360.com/blog/how-to-get-your-new-real-estate-website-index-by-google-faster/

4 Must Haves for Your Real Estate Website Strategies For 2016

2016 is a new opportunity for you to re-access your real estate business. Does your real estate website working the way you expect it? Check this blog and learn how you can earn more through your website this year.
http://www.profusion360.com/blog/4-must-haves-for-your-real-estate-website-strategies-for-2016/